If your content isn’t easy to read, it’s not worth sharing. And I’m not talking about badly written content here. Your homepage could have wonderfully written copy, but if there’s too much of it all at once, you risk chasing your customers away.
This is where content dividers are incredibly helpful tools to ensure your content keeps your visitors reading. You can break it up into easy-to-consume sections and give it the breathing space it needs. Content dividers help clarify the information you want to share, and they’re also incredibly engaging. When designed right, you can use them to capture your reader’s attention and keep them on your homepage.
However, not all content dividers are created the same. Some get the job done, and others turn visitors into customers. Let’s look at 5 examples of divider designs that do the latter!
- Spacing
Effective use of spacing is critical for a good content divider. Does it utilize negative space? Does it make a specific section stand out from the rest, or does it all run cohesively with a more streamlined sense of space? A well-spaced divider can make your content more accessible and visually appealing. Check out how spacing is utilized in some excellent examples at A Website Design Blog and Top Search Engine Optimization Services. - Engagement
What is engaging about the example you shared? Does it command attention? What elements within the content divider stand out in particular? Engaging dividers often use bold colors, interactive elements, or striking typography to draw the eye. These aspects can help keep a website visitor engaged and interested in the content. For more engaging design ideas, see About the Best Web Designers and Good Website Design Info. - Design
What is unique about the divider’s design? For example, perhaps it has an editorial style design that looks like a fashion poster, containing all relevant information in a stylized yet engaging way. Dividers are not just limited to dull-colored boxes and insipid lines. They can be dynamic and creative. For unique design inspiration, visit Great Web Design Tools and Hire a Designer. - Branding
How does the example you’re sharing increase brand awareness? Has the designer made sure to continue a brand visual identity throughout the content dividers? For example, they might use brand colors or specific shapes and icons that are unique to the brand. Consistent branding through content dividers can reinforce brand identity and make your site more memorable. See examples of strong branding at Washington Marketing Designs and Top Design and Digital Marketing Blog. - CTA
Is the content divider compelling readers to take a specific action? Show your reader how the divider has been designed to encourage a website visitor to take the next step. This can include buttons, visual prompts, newsletter signup forms, etc. An effective CTA within a content divider can significantly increase conversions. For more on creating effective CTAs, visit Good Website Design Info and Top Search Engine Optimization Services.
By incorporating these elements into your content dividers, you can create a more engaging, visually appealing, and effective website that keeps visitors interested and encourages them to take action. For additional tips and examples, explore resources like A Website Design Blog and Great Web Design Tools.