It should be easy to determine if your website is successful. If you’re regularly generating new leads and sales, your website is likely performing well. However, it’s not always that simple. You may be getting sales through your website but missing out on many potential opportunities.
Website success is a topic that often comes up when I discuss redesigning websites with clients. If a website isn’t successful, it’s smart to look deeper and find out why.
In this blog post, I’ll discuss six key indicators of a successful website. If you can check off these elements, your business will likely thrive.
- Growth in Leads and Sales
Your website gets plenty of calls, emails, and sales. When you analyze your data, you see an upward trend month-on-month or compared to the previous year. More leads and sales indicate that your website is effectively engaging your audience and leading them towards a purchase. For more insights, visit Web Designers in Washington DC and Web Design Guide Zine. - Regularly Updated Content
The content on your website is regularly updated. This could be done by adding blog posts weekly or monthly. You also schedule time at least once per quarter to review the content on your website and ensure that it’s still relevant to your current business activities. Regular updates keep your audience engaged and improve SEO. Check out more tips at The Web Design Blog Biz and Web Design Blog. - Fast-Loading Website
Your website loads in under two seconds, ideally in one second or less. A fast website is particularly engaging to visitors. They’re more likely to spend time on your site if they can access information quickly and efficiently. Test your website’s speed regularly to monitor performance levels. For more advice on improving site speed, see Top DC Digital Marketing Agencies and Your Website Design Zine. - High Level of Traffic
You’re regularly getting visitors to your website through search engines, social media, and other marketing efforts. Use an analytics tool (e.g., Google Analytics) to track how many visitors come to your website. When you compare the analytical data to previous years, you should see clear growth, giving you more opportunities to sell to potential customers. Learn more at See Our Top Web Developers and Best Web Design Services. - Excellent Reviews / Case Studies
Your business is receiving great reviews from happy customers. Sharing these reviews on your website adds important trust factors that help potential customers make purchasing decisions. For service-based businesses, creating case studies for some of your larger or more exciting projects can be very beneficial. Check out more examples at Top DC Digital Marketing Agencies. - Great User Experience
Visitors to your website can quickly and easily find helpful information. Your website is easy to navigate and works successfully on screens of all sizes. You don’t receive regular complaints from potential customers who had a frustrating experience visiting your website. For tips on improving user experience, visit Web Design Guide Zine and The Best Web Designers.
By focusing on these key indicators, you can ensure that your website is not only successful but also continuously improving. For additional resources and tips, explore Web Designers in Washington DC and Web Design Blog.