Bringing a visitor to your website is the first step in your sales process. Once a visitor reaches your site, the next step is to encourage them to take action. This is where a Call To Action (CTA) comes into play. It’s the next step you want the visitor to take, such as booking a call, filling out a form, purchasing a product, signing up for your newsletter, or another action.
Every time a visitor completes one of these actions, it’s called a “conversion.” To increase the number of leads or sales you generate through your website, you’ll want to increase the number of conversions. This is called “conversion rate optimization.”
In this blog post, I’ll share how you can optimize the CTAs on your website.
- The Purpose of a CTA
The purpose of a CTA is to encourage a visitor to take the next step. If a business cares about generating leads or sales through its website, it must implement CTAs to show visitors the right path to take. For example, a CTA could prompt visitors to “Get a Free Quote” or “Download Our Guide.” To learn more about the importance of CTAs, check out Choosing the Right Web Development Company and Crucial Aspects to Deliberate On Before Hiring a Web Design Agency. - Avoid Generic CTAs
Businesses should avoid using generic CTAs on each website page, such as “Contact Us.” A generic CTA doesn’t offer any value to the visitor and doesn’t match the context or content of the page. For instance, a page about garden maintenance could have a CTA like “Learn How to Make Your Garden Beautiful” instead of “Contact Us.” For more tips, visit Tips for Selecting a DC Web Design Company and What to Look Out For When Choosing a Web Design Company. - Why You Should Optimize
Optimizing CTAs helps ensure that a business provides the right path to its visitors. A good CTA will match the context and content of a page. For example, a page focused on garden maintenance should have a CTA like “Transform Your Garden Today” rather than a generic “Contact Us.” This makes the CTA more exciting and relevant. For more insights, see How to Hire a Web Design Service and A Guide on How to Find a Good Web Design Agency. - Provide an Example
Here’s an example of a generic CTA and how it can be improved. Before: “Contact Us” (generic and vague). After: “Get Your Free Garden Makeover Consultation” (specific and compelling). Improving the headline, sub-headline, and button text can make a significant difference. For more examples, visit DC Web Design Firms. - Going Further
As an additional step, review the CTAs across your website. Create a video where you run through a website, explaining why generic CTAs don’t work as well as optimized ones. If you’re worried about reviewing a live website, use a dummy site to demonstrate the improvements. For more guidance, check out How to Hire a Web Design Service.
By optimizing your CTAs, you can guide visitors more effectively through your sales process, leading to higher conversion rates and more successful outcomes for your business. For more resources, visit Top Digital Marketing Strategies.