Dupont Digital Marketing

As the digital marketing landscape continues to evolve, staying informed about the latest trends and best practices is essential for businesses and marketers alike. May 2024 has brought a wealth of insightful articles that can help you navigate the complexities of digital marketing and web design. Here are the top articles of the month: These […]

It should be easy to determine if your website is successful. If you’re regularly generating new leads and sales, your website is likely performing well. However, it’s not always that simple. You may be getting sales through your website but missing out on many potential opportunities. Website success is a topic that often comes up […]

If your content isn’t easy to read, it’s not worth sharing. And I’m not talking about badly written content here. Your homepage could have wonderfully written copy, but if there’s too much of it all at once, you risk chasing your customers away. This is where content dividers are incredibly helpful tools to ensure your […]

Bringing a visitor to your website is the first step in your sales process. Once a visitor reaches your site, the next step is to encourage them to take action. This is where a Call To Action (CTA) comes into play. It’s the next step you want the visitor to take, such as booking a […]

When you have marketing goals in place, you’re setting your business up for success. Instead of having a vague “I want X to happen,” you can create a step-by-step process for how to get there, each step bringing you closer to the desired result. Marketing goals help you plan more effectively and give you a […]

When you read the words ‘website update’, you’re probably not jumping up and down with excitement, but they’re a crucial part of every business that owns a website. Updates are essential for ensuring your website remains secure and accessible to potential customers. There’s nothing worse than a hopeful shopper landing on a website that doesn’t […]

How do you know that your subscribers are enjoying your emails? It used to be about tracking your open rates and feeling confident that people were eager to read the next newsletter you sent out. However, with privacy protection changes and how people interact with their inboxes these days, open rates aren’t the most reliable […]

Everybody loves to get lost in a good story, and your customers are no exception. Using storytelling in your blog posts is a fantastic way to encourage engagement, deliver value to your audience, and share your brand message with them. You might be reading this and thinking, “I’m no writer. How on earth could I […]

For anyone who owns a business, offering customers the best options available is essential. A value ladder allows you to provide a range of products or services that deliver different levels of value, starting at a relatively low price point and gradually rising to more premium offers. So, how can you utilize this strategy in […]

Trust is one of the most valuable elements a business can have. Without trust, it’s impossible for a potential customer to take the next step to make a purchase. Having trust factors on your website is crucial if you want a visitor to stay and, hopefully, continue on to buy a product or service from […]